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Getting rid of the research phase: moving from thinking to doing with My Best Life

Alex Green

On Friday I had a call with Helen O’Connor from the Prince’s Trust and Maddie Dinwoodie from UK Youth to discuss the My Best Life programme. It started me thinking about how we fit together good quality user research with a codesign process that delivers workable prototypes within the budget—in the words of Stanford d.school’s Bernie Roth: keeping both a bias toward action and empathy toward who you’re designing for. It also made me reflect on some of the challenges I’ve faced when doing upfront scoping research in the past. I think the answer is about rethinking what we had… Read more “Getting rid of the research phase: moving from thinking to doing with My Best Life”

digital

Alex Green

How can we do digital better together?